Branding + Design + Marketing
I'm Tyler. I build brands
and the systems they run on.
I spent five years as an in-house creative director, taking a two-founder outdoor brand from zero to $4M+ a year and to the top of its category. I set the brand strategy and ran every customer touchpoint along the way: identity system, brand voice, packaging, product photos, the Shopify store, and the emails that kept it all selling. Now I do that for multiple brands at a time.
If you're building something for people who lives outside, and you want a creative partner who can tell you where to aim before deciding what to make... let's talk.
First impressions last
Logo Design
Logos are the visual cornerstone of a brand. Whether you're a startup or a Fortune 500, design is the face of your business and an irreversible first impression before you speak. We put a face and a personality to the name by creating marks, logos, and logotypes that are completely custom, proprietary, and will stand the test of time.
Building a brand
Brand Identity
A brand is the set of expectations, memories, stories, and relationships that account for a customer's decision to choose one product over another. Identity systems keep that image cohesive across every touchpoint — stationery, collateral, packaging, signage, messaging, and digital — and build an emotional connection between customer and product.
The human element
Lettering + Illustration
Illustration and lettering add a human element to your brand that stands out in an overwhelmingly digital age. They communicate your story and values while giving context and style to your message, so your brand connects faster and deeper with the people it's for.
Kind words
What clients say
“Tyler possesses a true eye for sophisticated and solid design.”
Ken Maxwell — LDWW
“He understands apparel and branding and can take ideas and imagery that resonate with our audience and finesse them into product designs that sell.”
John Veatch — Hari Mari
“Tyler is the branding guy. His ability to listen and make sense of my business goals and vision was clear from the beginning.”
Brian Miller — Photographer
“Tyler possesses a true eye for sophisticated and solid design.”
Ken Maxwell — LDWW
“He understands apparel and branding and can take ideas and imagery that resonate with our audience and finesse them into product designs that sell.”
John Veatch — Hari Mari
“Tyler is the branding guy. His ability to listen and make sense of my business goals and vision was clear from the beginning.”
Brian Miller — Photographer
Vibe check
You will enjoy
working with me if…
You're building
a brand
You're building a brand that lives in the physical world. Products that ship, packaging in people's hands, or a service with a smile.
You are on
a schedule
You have a launch calendar, not a logo request. There's a product drop, a retail push, or a season ahead of you, and you need creative that ships on schedule.
You need a
creative partner
You'd rather have one senior partner who can run brand, packaging, e-comm, and email than manage four different vendors who never meet.
You want a
human touch
You want real craft on the things your customers touch: original illustration, labels worth collecting. And you like that I use AI behind the scenes to move fast on everything else.
You like to
keep it real
You appreciate honest creative direction, even when it challenges the idea you walked in with.
You value
real creative
If you're just looking for the fastest, cheapest way to get a logo — no hard feelings, but I'm probably not your guy.
Sound familiar? Then we'll probably make something magic together.
Whoa...
Did we just become best friends?
I'll read every word and get back to you within 24 hours.
In the meantime, go don't forget to go outside today!