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Hari Mari

TFLEM X HARI MARI

Hari Mari is a Texas-based premium flip flop company. Founded in 2012, Hari Mari’s roots were born out of a futile search for signs of color & comfort in a sea of black and brown, and decidedly “blah” flip flop, mostly uncomfortable and blister-inducing in feel.

The Problem

After successfully building their expanding line of premium flip flops, Hari Mari approached me to help them build their branded product line to expand beyond footwear.

The Solution

In working closely with Hari Mari, I was able to design a line of t-shirts that included branded graphics and lifestyle iconography that captured the multifaceted themes that encompass the Hari Mari brand. The designs pay homage to the brand’s Texas roots, adventurous spirit, 80s nostalgia, and the casual lifestyle.

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Tyler Fleming Design & Strategy
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