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OCJ Apparel

TFLEM X OCJ APPAREL

TAKE PRIDE IN YOUR STRIDE

OCJ Apparel is dedicated to providing true designer quality fashion to collegiate fans, so they can look and feel their best when supporting their university. OCJ specializes in premium denim made in Los Angeles, California where they have combined the irresistible quality of Los Angeles designer jeans with fashionable adaptations of university pride, bringing you the first-ever line of premium collegiate denim. Licensed at over 60 major universities, OCJ also offers fans premium shorts and knit tops.

Website Design

As an integral part of their business, part of my job was to create an intuitive e-commerce system for OCJ Apparel that not only organized their product offerings by apparel category, but also by university so fans could browse products by their alma matter. Direct sales accounted for approximately 30% of OCJ Apparel’s annual sales.

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Product Design

Using professional embroidery techniques, we were able to deconstruct official university logos and apply them to premium sourced denim creating the first ever line of premium collegiate denim that would mimic the quality and style of the OCJ brand.

To parallel their high-end approach to denim, I was able to develop a line of tops that catered to the female collegiate fan while drawing inspiration from contemporary women’s fashion. OCJ’s line of tops has received continual praise in the collegiate market as “something different” and “a fresh take on collegiate fashion.” We sourced premium tri-blend fabrics in fashionable cuts, used only water-based and discharge inks to ensure the highest quality print and hand feel to pair with OCJ Apparel’s premium denim. Licensed at over 60 universities, I worked with OCJ to develop a comprehensive design offering that would raise the bar and stay consistent with their contemporary fashion inspirations.

Tyler Fleming Design & Strategy
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